{"id":15228,"date":"2025-12-02T11:45:11","date_gmt":"2025-12-02T11:45:11","guid":{"rendered":"https:\/\/onlinemarketingman.com\/blog-archiv-marketing-automation\/"},"modified":"2026-03-16T00:37:24","modified_gmt":"2026-03-16T00:37:24","slug":"marketing-automatisierung","status":"publish","type":"page","link":"https:\/\/onlinemarketingman.com\/de\/marketing-automatisierung\/","title":{"rendered":"Marketing-Automatisierung f\u00fcr Webshops"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15228\" class=\"elementor elementor-15228 elementor-11077\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-302a4fa e-flex e-con-boxed e-con e-parent\" data-id=\"302a4fa\" data-element_type=\"container\" data-e-type=\"container\" id=\"blog\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-892f30a elementor-widget elementor-widget-global elementor-global-9487 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Elementor-section voor blogoverzicht -->\n<section class=\"blog-archief\">\n  <h2>Marketing-Automatisierung<\/h2>\n  <!-- Voeg hier de Elementor \"Posts\"-widget toe -->\n  <!-- Instellingen: -->\n  <!-- Layout: Grid (3 kolommen) -->\n  <!-- Posts per page: 9 -->\n  <!-- Paginering: AAN (Getallen) -->\n<\/section>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4736a elementor-widget elementor-widget-text-editor\" data-id=\"6a4736a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3957\" data-end=\"4224\">Diese Kategorie konzentriert sich auf Marketing Automation und datengetriebene Marketingprozesse. Die Artikel behandeln Themen wie Lead Nurturing, Kampagnenautomatisierung, Kundensegmentierung und Workflows, die Marketingteams beim skalierbaren Wachstum unterst\u00fctzen. Starten Sie bei <a href=\"https:\/\/onlinemarketingman.com\/de\/#wachstumsmaerkte\"><strong data-start=\"360\" data-end=\"380\">Smarten Webshops<\/strong><\/a> oder vereinbaren Sie ein <a href=\"https:\/\/calendly.com\/dennis-onlinemarketingman\/30min\">Beratungsgespr\u00e4ch<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a91f9d e-con-full e-flex e-con e-child\" data-id=\"1a91f9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84f36ea blog-filter elementor-widget elementor-widget-global elementor-global-15333 elementor-widget-html\" data-id=\"84f36ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"omm-blog-filter\">\n  <a href=\"https:\/\/onlinemarketingman.com\/de\/ecommerce-blog\/\" class=\"active\">Alle<\/a>\n<a href=\"https:\/\/onlinemarketingman.com\/de\/ecommerce-optimierung\/\">E-Commerce-Optimierung<\/a>\n<a href=\"https:\/\/onlinemarketingman.com\/de\/internationales-wachstum-strategie\/\">Internationales Wachstum &amp; Strategie<\/a>\n<a href=\"https:\/\/onlinemarketingman.com\/de\/marketing-automatisierung\/\">Marketing-Automatisierung<\/a>\n<a href=\"https:\/\/onlinemarketingman.com\/de\/produkt-feeds-datenmanagement\/\">Produkt Feeds &amp; Datenmanagement<\/a>\n<a href=\"https:\/\/onlinemarketingman.com\/de\/technologie-api-integrationen\/\">Technologie, API &amp; Integrationen<\/a>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb46a09 elementor-widget elementor-widget-spacer\" data-id=\"cb46a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2a66d omm-blog-filter elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"8c2a66d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14074 post type-post status-publish format-standard has-post-thumbnail hentry category-internationales-wachstum-strategie tag-ai-governance tag-ai-marketing-2026 tag-ai-strategie tag-enterprise-marketing tag-enterprise-marketing-strategie tag-ki-forecasting tag-ki-governance tag-ki-marketing tag-ki-segmentierung tag-ki-strategie tag-marketing-architektur tag-marketing-automatisierung tag-predictive-marketing tag-profitables-marketing tag-winstoptimalisatie\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/onlinemarketingman.com\/de\/ki-assistent-nicht-strategie-marketing\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/ki-assistent-nicht-strategie-marketing-architektur-300x169.png\" class=\"attachment-medium size-medium wp-image-14731\" alt=\"KI als Assistent innerhalb der Marketingarchitektur zur Unterst\u00fctzung von Segmentierung Forecasting Automatisierung und strategischen Entscheidungen\" srcset=\"https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/ki-assistent-nicht-strategie-marketing-architektur-300x169.png 300w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/ki-assistent-nicht-strategie-marketing-architektur-1024x576.png 1024w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/ki-assistent-nicht-strategie-marketing-architektur-768x432.png 768w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/ki-assistent-nicht-strategie-marketing-architektur-1536x864.png 1536w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/ki-assistent-nicht-strategie-marketing-architektur-900x506.png 900w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/ki-assistent-nicht-strategie-marketing-architektur.png 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/onlinemarketingman.com\/de\/ki-assistent-nicht-strategie-marketing\/\" >\n\t\t\t\tKI als Assistent, nicht als Strategie im Marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/onlinemarketingman.com\/de\/ki-assistent-nicht-strategie-marketing\/\" aria-label=\"Mehr \u00fcber KI als Assistent, nicht als Strategie im Marketing\" tabindex=\"-1\" >\n\t\t\tMehr lesen \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tDennis Nagelkerke\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10. Februar 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14104 post type-post status-publish format-standard has-post-thumbnail hentry category-internationales-wachstum-strategie category-ecommerce-optimierung tag-datenschutz-marketing tag-e-mail-2026 tag-e-mail-personalisatie tag-email-2-0 tag-email-marketing-strategie tag-hyperpersonalisatie tag-kundenvertrauen tag-personalisierung-marketing tag-retention-marketing tag-vertrouwen-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/onlinemarketingman.com\/de\/email-2-0-hyperpersonalisierung-ohne-misstrauen\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/email-2-0-hyperpersonalisierung-email-marketing-vertrauen-300x169.png\" class=\"attachment-medium size-medium wp-image-14748\" alt=\"Visualisierung von Hyperpersonalisierung im E-Mail-Marketing mit datenbasierter Segmentierung und vertrauensbasierter Kundenkommunikation\" srcset=\"https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/email-2-0-hyperpersonalisierung-email-marketing-vertrauen-300x169.png 300w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/email-2-0-hyperpersonalisierung-email-marketing-vertrauen-1024x576.png 1024w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/email-2-0-hyperpersonalisierung-email-marketing-vertrauen-768x432.png 768w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/email-2-0-hyperpersonalisierung-email-marketing-vertrauen-1536x864.png 1536w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/email-2-0-hyperpersonalisierung-email-marketing-vertrauen-900x506.png 900w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/02\/email-2-0-hyperpersonalisierung-email-marketing-vertrauen.png 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/onlinemarketingman.com\/de\/email-2-0-hyperpersonalisierung-ohne-misstrauen\/\" >\n\t\t\t\tE-Mail 2.0: Hyperpersonalisierung ohne unheimlich zu wirken\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/onlinemarketingman.com\/de\/email-2-0-hyperpersonalisierung-ohne-misstrauen\/\" aria-label=\"Mehr \u00fcber E-Mail 2.0: Hyperpersonalisierung ohne unheimlich zu wirken\" tabindex=\"-1\" >\n\t\t\tMehr lesen \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tDennis Nagelkerke\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3. Februar 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14173 post type-post status-publish format-standard has-post-thumbnail hentry category-internationale-groei-strategie category-internationales-wachstum-strategie tag-customer-lifetime-value tag-duurzame-groei tag-flywheel-marketing tag-marketing-architectuur tag-marketing-architektur tag-marketing-flywheel tag-marketing-systeme tag-marketingstrategie-2026 tag-optimierung-der-konversion tag-van-funnel-naar-flywheel tag-wachstumsstrategie\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/onlinemarketingman.com\/de\/funnel-zum-flywheel-marketing-wachstum\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/04\/funnel-zum-flywheel-marketing-wachstumsmodell-2026-300x169.png\" class=\"attachment-medium size-medium wp-image-14118\" alt=\"Visuelle Darstellung eines Marketing-Schwungrads mit kreisf\u00f6rmigen Energie- und Datenfl\u00fcssen als Metapher f\u00fcr nachhaltiges Wachstum.\" srcset=\"https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/04\/funnel-zum-flywheel-marketing-wachstumsmodell-2026-300x169.png 300w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/04\/funnel-zum-flywheel-marketing-wachstumsmodell-2026-1024x576.png 1024w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/04\/funnel-zum-flywheel-marketing-wachstumsmodell-2026-768x432.png 768w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/04\/funnel-zum-flywheel-marketing-wachstumsmodell-2026-1536x864.png 1536w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/04\/funnel-zum-flywheel-marketing-wachstumsmodell-2026-900x506.png 900w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2026\/04\/funnel-zum-flywheel-marketing-wachstumsmodell-2026.png 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/onlinemarketingman.com\/de\/funnel-zum-flywheel-marketing-wachstum\/\" >\n\t\t\t\tVom Funnel zum Flywheel: Warum Funnels Conversion verlieren\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/onlinemarketingman.com\/de\/funnel-zum-flywheel-marketing-wachstum\/\" aria-label=\"Mehr \u00fcber Vom Funnel zum Flywheel: Warum Funnels Conversion verlieren\" tabindex=\"-1\" >\n\t\t\tMehr lesen \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tDennis Nagelkerke\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t6. Januar 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14251 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-automatisierung tag-automation tag-automation-kpis-2025 tag-cijfers tag-conversion-qualitaet tag-customer-lifetime-value tag-dashboards tag-data tag-data-gedreven-marketing tag-funnel-momentum tag-groeibedrijven tag-kpis tag-lead-velocity-rate tag-marketing-automation-kpis tag-marketing-automation-strategie tag-marketing-performance tag-optimierung-der-konversion tag-performance-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/onlinemarketingman.com\/de\/marketing-automation-kpis-wachstumsunternehmen\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/marketing-automation-kpis-wachstumsmetriken-2025-300x169.png\" class=\"attachment-medium size-medium wp-image-14806\" alt=\"Illustration von Marketing-Illustration von Marketing-Automation KPI\u2019s mit Fokus auf Funnel-Bewegung, Conversion-Qualit\u00e4t und Profitabilit\u00e4t.\" srcset=\"https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/marketing-automation-kpis-wachstumsmetriken-2025-300x169.png 300w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/marketing-automation-kpis-wachstumsmetriken-2025-1024x576.png 1024w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/marketing-automation-kpis-wachstumsmetriken-2025-768x432.png 768w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/marketing-automation-kpis-wachstumsmetriken-2025-1536x864.png 1536w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/marketing-automation-kpis-wachstumsmetriken-2025-900x506.png 900w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/marketing-automation-kpis-wachstumsmetriken-2025.png 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/onlinemarketingman.com\/de\/marketing-automation-kpis-wachstumsunternehmen\/\" >\n\t\t\t\tMarketing-Automation KPI\u2019s: Die 15 Zahlen, nach denen Wachstumsunternehmen steuern (2025)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/onlinemarketingman.com\/de\/marketing-automation-kpis-wachstumsunternehmen\/\" aria-label=\"Mehr \u00fcber Marketing-Automation KPI\u2019s: Die 15 Zahlen, nach denen Wachstumsunternehmen steuern (2025)\" tabindex=\"-1\" >\n\t\t\tMehr lesen \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tDennis Nagelkerke\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t9. Dezember 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14266 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-automatisierung tag-b2b-conversie tag-b2b-lead-management tag-b2b-lead-nurturing tag-b2b-marketing tag-b2b-marketing-strategie tag-buyer-journey tag-demand-generation tag-intent-analyse tag-lead-nurturing tag-lead-scoring tag-pipeline-entwicklung tag-revenue-operations tag-sales-enablement\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/onlinemarketingman.com\/de\/b2b-lead-nurturing-kalter-lead-zur-opportunity\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/b2b-lead-nurturing-kalter-lead-opportunity-2025-300x169.png\" class=\"attachment-medium size-medium wp-image-14820\" alt=\"B2B Lead Nurturing Prozess der kalte Leads mithilfe von Intent-Signalen und Marketing Automation zu Opportunities entwickelt\" srcset=\"https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/b2b-lead-nurturing-kalter-lead-opportunity-2025-300x169.png 300w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/b2b-lead-nurturing-kalter-lead-opportunity-2025-1024x576.png 1024w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/b2b-lead-nurturing-kalter-lead-opportunity-2025-768x432.png 768w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/b2b-lead-nurturing-kalter-lead-opportunity-2025-1536x864.png 1536w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/b2b-lead-nurturing-kalter-lead-opportunity-2025-900x506.png 900w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/12\/b2b-lead-nurturing-kalter-lead-opportunity-2025.png 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/onlinemarketingman.com\/de\/b2b-lead-nurturing-kalter-lead-zur-opportunity\/\" >\n\t\t\t\tLead Nurturing im B2B: Vom kalten Lead zur warmen Opportunity\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/onlinemarketingman.com\/de\/b2b-lead-nurturing-kalter-lead-zur-opportunity\/\" aria-label=\"Mehr \u00fcber Lead Nurturing im B2B: Vom kalten Lead zur warmen Opportunity\" tabindex=\"-1\" >\n\t\t\tMehr lesen \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tDennis Nagelkerke\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t2. Dezember 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14284 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-automatisierung tag-b2b-e-mail-marketing tag-b2b-e-mailmarketing tag-behavioral-marketing tag-conversie tag-conversieoptimalisatie tag-conversion-optimierung tag-conversion-prinzipien tag-e-mail-konversionspsychologie tag-e-mailmarketing-2025 tag-e-mailpsychologie tag-enterprise-marketing tag-gedragspsychologie-marketing tag-persuasion tag-psychologie\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/onlinemarketingman.com\/de\/email-konversionspsychologie-prinzipien-2025\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/11\/email-konversionspsychologie-prinzipien-2025-300x169.png\" class=\"attachment-medium size-medium wp-image-14833\" alt=\"Visualisierung der E-Mail-Konversionspsychologie mit psychologischen Prinzipien zur Steigerung von Klicks und Konversionen\" srcset=\"https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/11\/email-konversionspsychologie-prinzipien-2025-300x169.png 300w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/11\/email-konversionspsychologie-prinzipien-2025-1024x576.png 1024w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/11\/email-konversionspsychologie-prinzipien-2025-768x432.png 768w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/11\/email-konversionspsychologie-prinzipien-2025-1536x864.png 1536w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/11\/email-konversionspsychologie-prinzipien-2025-900x506.png 900w, https:\/\/onlinemarketingman.com\/wp-content\/uploads\/2025\/11\/email-konversionspsychologie-prinzipien-2025.png 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/onlinemarketingman.com\/de\/email-konversionspsychologie-prinzipien-2025\/\" >\n\t\t\t\tDie Psychologie hinter E-Mail-Konversionen: 9 bew\u00e4hrte Prinzipien f\u00fcr 2025\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/onlinemarketingman.com\/de\/email-konversionspsychologie-prinzipien-2025\/\" aria-label=\"Mehr \u00fcber Die Psychologie hinter E-Mail-Konversionen: 9 bew\u00e4hrte Prinzipien f\u00fcr 2025\" tabindex=\"-1\" >\n\t\t\tMehr lesen \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tDennis Nagelkerke\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t25. November 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"2\" data-next-page=\"https:\/\/onlinemarketingman.com\/de\/?e-page-8c2a66d=2\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Seitennummerierung\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Seite<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/onlinemarketingman.com\/de\/wp-json\/wp\/v2\/pages\/15228\/?e-page-8c2a66d=2\"><span class=\"elementor-screen-only\">Seite<\/span>2<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63e41a1 e-flex e-con-boxed e-con e-parent\" data-id=\"63e41a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa410d7 elementor-widget elementor-widget-global elementor-global-10547 elementor-widget-html\" data-id=\"aa410d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n  .omm-footer{\n    font-family:Poppins, sans-serif;\n    text-align:center;\n    border-top:2px solid #E9F7FB;   \/* subtiele scheidslijn *\/\n    margin-top:24px;\n    padding:16px 0 18px;\n    line-height:1.5;\n    font-size:12px;                 \/* hele blok kleiner dan body *\/\n  }\n  .omm-footer *{ font-size:inherit !important; }  \/* links\/tekst volgen grootte *\/\n  .omm-footer p{ margin:0; }                       \/* geen extra witruimte *\/\n  .omm-footer .brand{ font-weight:700; letter-spacing:.3px; font-size:16px; }\n  .omm-footer .tag{  color:#8AA6B1; font-weight:500; margin:2px 0 10px; }\n  .omm-footer .links a{\n    color:#111; text-decoration:none; margin:0 10px; font-weight:400;\n  }\n  .omm-footer .sep{ margin:0 6px; opacity:.4; }\n  .omm-footer .copy{ color:#666; font-size:11px; margin-top:8px; }\n  @media (max-width:480px){\n    .omm-footer{ font-size:11px; }\n    .omm-footer .links a{ display:inline-block; margin:4px 8px; }\n  }\n<\/style>\n\n<div class=\"omm-footer\">\n  <p class=\"brand\">OnlineMarketingMan<\/p>\n  <p class=\"tag\">Build. 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Alle Rechte vorbehalten.<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Start Initiativen Warum es funktioniert Zusammenarbeiten Insights FAQ Kontakt Sitemap Marketing-Automatisierung Diese Kategorie konzentriert sich auf Marketing Automation und datengetriebene<\/p>\n","protected":false},"author":1,"featured_media":17759,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_crdt_document":"","footnotes":""},"class_list":["post-15228","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing-Automatisierung f\u00fcr Webshops<\/title>\n<meta name=\"description\" content=\"Praxisartikel zur Marketing-Automatisierung f\u00fcr Webshops: Workflows, Segmentierung, 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