• Cross-Channel Strategy for the Holidays 2025: Email, Ads and AI in Sync

    • November 4, 2025
    • Posted by: Dennis Nagelkerke
    • Category: Marketing Automation
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    Cross-channel marketing strategy combining email, advertising and AI during holiday campaigns

    Holiday marketing success increasingly depends on cross-channel orchestration. This article explains how email, paid advertising and AI can operate as one coordinated system, reducing channel conflict and improving timing across the customer journey to create higher conversion efficiency during peak seasonal demand.

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  • Black Friday & Sinterklaas: Automate Campaigns Without Margin Pressure

    • October 28, 2025
    • Posted by: Dennis Nagelkerke
    • Category: Marketing Automation
    No Comments
    Marketing automation workflows for Black Friday campaigns and peak season marketing

    Peak season exposes weaknesses in marketing operations. This article explains how automation, segmentation and workflow architecture help organizations manage Black Friday and Sinterklaas campaigns without operational stress while protecting margin and improving decision-making during peak demand.

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