• From Campaigns to Operating Model: How Marketing in 2026 Is Structurally Organized Around Profit

    • March 2, 2026
    • Posted by: Dennis Nagelkerke
    • Categories: E-commerce Optimization, International Growth & Strategy
    No Comments
    Marketing operating model showing profit-driven marketing structure with capital allocation, KPI hierarchy and governance in 2026

    In 2026, leading organizations are reorganizing marketing around profit rather than campaigns. This article explains how operating models, KPI hierarchies, capital allocation and governance reshape marketing into a strategic investment function focused on sustainable value creation.

    read more

  • From Campaigns to an Enterprise Operating Model: How Marketing in 2026 Is Organised Around Profit

    • February 24, 2026
    • Posted by: Dennis Nagelkerke
    • Categories: International Growth & Strategy, International Growth & Strategy
    No Comments
    Enterprise marketing operating model showing profit-driven marketing governance, KPI hierarchy and capital allocation structure in 2026

    In 2026, leading organisations reorganise marketing around profit instead of campaigns. This article explains how an enterprise operating model connects capital allocation, KPI hierarchy, AI governance and decision architecture to create structural value and predictable economic performance in modern marketing organisations.

    read more
↑