• From Campaigns to Operating Model: How Marketing in 2026 Is Structurally Organized Around Profit

    • March 2, 2026
    • Posted by: Dennis Nagelkerke
    • Categories: E-commerce Optimization, International Growth & Strategy
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    Marketing operating model showing profit-driven marketing structure with capital allocation, KPI hierarchy and governance in 2026

    In 2026, leading organizations are reorganizing marketing around profit rather than campaigns. This article explains how operating models, KPI hierarchies, capital allocation and governance reshape marketing into a strategic investment function focused on sustainable value creation.

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