1) Why titles hit your sales

Titles drive relevance, CTR and conversion in SERP, Shopping and marketplaces. A clear, variant-oriented title prevents cannibalization and makes intent visible.

2) The winning formula

Brand + Product type + Variant (color/size/model) + Core spec/USP + (Year)
Examples:

• Nike Pegasus 41 Men’s Running Shoe Blue size 44 – ReactX foam

• Bosch Unlimited 7 Stick vacuum cleaner – 3 batteries, 40 min per battery

• LEGO Technic Lamborghini Sian FKP 37 – 3696 pieces, 1:8 scale

Rules

• Human language; no SKU/GTIN in front.

• Variant always include when searched on that.

• Max. 70-80 characters web; feeds up to 150 if policy allows.

• One piece of evidence/USP; no slogans or caps-lock.

3) Templates by category

• Fashion: Brand + Product + Gender + Color + Size

  • Adidas Tiro 24 Training Pants Men’s Black Size L

• Electronics: Make + Type + Model + Core Spec + Year

  • Sony WH-1000XM5 Headphones – ANC, 30h – 2025

• Sports: Brand + Product + Variant (weight/balance) + Target group

  • Bullpadel Vertex 04 Power 370g – Men’s

4) Do’s & Don’ts

Do: concrete, variant visible, 1 USP, consistent naming.
Don’t: keyword stacking, clickbait, repetition, breaking down on brand/variant.

5) A/B testing on CTR (quick plan).

1. Choose 20 products. 2) Variant A = current title, B = new.

2. Measure 14 days: Impressions, CTR, Add-to-Cart, Revenue/Session.

3. Roll out winner by category.

6) Governance & naming

• Table for color and size notation.

• QA check on new collection (10% sample).

• Monthly SERP review: how does Google actually show your title?

7) Connection with Variant-SEO

• Title = exact variant; image = variant picture.

• Structured data: Product + Offer per variant (evt. hasVariant).

• Internal links between variants to reduce bounce risk.

Want to clean up titles and variants without noise?